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They are about your personal connection to a product. These aren't messages of productivity, social connectedness, innovation, etc. If the message is, "I <3 APPLE! like everybody else!" the play is heavily tilted towards emotional ties and peer pressure.
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In a large, case-control study of Apple product owners, it was shown that professional creatives were less likely to put stickers all over their tools of production since they were trying to get things done and carry a message of precisely and cleanly delivered works of inspiration. Apple has to balance it's aspiring Bauhausian creative class against its next generation of buyers. Sticker bombs and colorful headphones are middle school. This, along with the Beats acquisition, seems to point towards a shift from delivering innovation and more towards marketing to kids - which is a valid business proposition. I'm confused that this happens when Ive has MORE control in this realm. People put stickers on their things for purposes which generally don't sync up with Apple's brand aesthetic. we've got a huge user base that love WoOt!!! We got nothing technically new, but you should know that people love us and like to put stickers all over our stuff because, well people have to do that when there's a bunch of the same product in a group. This does not seem childish at all to me. It's a form of low level/mild political advocacy for me that I've found to be extremely effective. Since I'm commonly working on side projects with friends, often in coffee shops or cafes and I tend to go to a lot programming related meetups I have had numerous people ask me about it and I take it as an opportunity to educate others about the issues involved and why I believe how I do. For example I'm strongly opposed to the building of the pebble mine in Alaska* so I have an anti pebble mine sticker on my personal laptop.
I've had more people than i can count ask me about the environmental ones in particular.
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There are numerous types of stickers also, I have several from different entertainment series that I like, some tech based stickers, and stickers for environmental or political causes I care about. Stickers are a fun/easy way to tell my laptop apart quickly.
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